Gene Loving is Chairman and CEO of Max Media LLC, a Virginia Beach media company that owns and operates television, radio, and alternative media. In 1991, he co-founded Max Media Properties. The company grew to 17 different radio and television stations in ten states and was sold to Sinclair Broadcast Group in July 1998.
In 1979, Gene started TVX Broadcast Group, which became a public company in 1985, and was sold to Paramount Communications in 1991. He was Chairman of TVX during its 12-year history. TVX was the nation’s largest group of independent television stations serving 12 markets including Philadelphia, Dallas, Houston, Miami, and Washington, DC. He also founded and developed Hampton Roads Wireless, which was sold in 1995.

In 1975 he founded Bay Cities Communications and acquired two radio stations in Norfolk, Virginia.
Mr. Loving has served in executive capacities with several communications-related industry organizations and has received the highest awards and recognition from broadcast and advertising trade associations. From 1960 to 1988 he co-owned a concert promotion company that brought many entertainers to Virginia. Gene began his career as an on-air personality in his hometown of Richmond, Virginia in 1958. He served as music or

promotion director and maintained his daily radio show during the 1960s at WGH, Norfolk, Virginia. The station was among the 10 stations in the country achieving a 50 share of the
audience during the golden days of top 40 radio. His interviews with the Beatles in the 1960s were syndicated across the United States and other countries. Additionally, from 1964 to 1969 Gene co-hosted a popular dance party television show on the Norfolk NBC affiliate.
Gene served as a director of a publicly-traded information technologies company, Metro

Information Services, Inc., is a member of the board of New Dominion Pictures and the ADVISORY board of TOWNE Bank and is an investor/partner in several small businesses…
Gene Loving is a former president and director of Operation Smile, an international children’s health organization. He also served on the boards of Sentara Health Care and the Virginia Marine Science Museum.
In addition, he was inducted into the Virginia Communications Hall of Fame in Richmond, Virginia on April 15, 2004, and in 2003 was presented with an honorary doctorate by Virginia Wesleyan College.
Gene Loving resides in the Alan ton section of Virginia Beach with his wife, Angela, and their dog Bella.